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Introduction A key component of corporate success in today’s congested and cutthroat industry is brand awareness. It speaks to the degree to which customers are aware of and comfortable with a specific brand. Strong brand awareness has the potential to influence consumer choices and promote brand loyalty. This article examines the idea of brand awareness, […]

Employer branding is a calculated strategy that aims to identify and highlight the qualities that make a business an attractive place to work. It includes the company’s value proposition to employees as well as its standing as an employer. Effective employer branding may make a big difference for businesses in a crowded labor market by